GroundWorks DanceTheater seeks an experienced, self-motivated and creative thinking individual with excellent communication and marketing management skills.
POSITION: Marketing & Public Relations Coordinator
SALARY: Salary commensurate with experience; health benefits available
REPORTS TO: General Manager
STATUS: Part time; average 20 hours/week; flexible work schedule
APPLICATION DEADLINE: August 31, 2019
POSITION DESCRIPTION SUMMARY
The Marketing & Public Relations Coordinator is responsible for the planning of all external communications and marketing collaterals, as well as the day-to-day management and oversight of marketing and public relations activities. This person works as part of the GroundWorks team to create engaging content that will reach a wide variety of constituents for performances, community outreach activities, and events.
RESPONSIBILITIES AND DUTIES INCLUDE:
Work collaboratively with GroundWorks staff to develop marketing campaigns and content to support performances, outreach and fundraising events.
Website management and maintenance, including creating blog posts, new pages and updates in WordPress website; use Google analytics to assess and drive decisions
Create/oversee calendar for social media, including design and content for posts on multiple platforms
Develop schedule for and implementation of digital and regular mail, including e-newsletters and post cards; use segmentation for optimal reach
Create and implement public relations plan, including writing and distribution of press releases, follow up and pitches with media to secure interviews, and provide info for calendar listings
Secure ad inventory for paid media, providing copy and ads; manage Google Ad grants
Manage sales and ticketing around all performances, including single ticket sales, group sales, sponsorships, program ads, merchandise
Manage photography and video assets
KNOWLEDGE, SKILLS AND ABILITIES INCLUDE:
3+ years work experience in nonprofit marketing; arts/dance preferred
Superb written, verbal and interpersonal communication skills
Self-reliant and self-motivated
Experience in cultivating positive working relationships, internally and externally
Keen attention to detail
Fluency in Microsoft Office and Social Media platforms (Facebook, Instagram, Twitter)
Knowledge of WordPress, Photoshop, InDesign, Airtable, or related programs preferred
Video editing and graphic design recommended
TO APPLY:
Please complete the online application form found HERE, including a link to a resume, cover letter, and work samples. If you have any questions, please email info@groundworksdance.org with subject line Marketing.